Download Elly Kedward: The Mysterious Case of Heather Donahue

The Blair Witch Project, a psychological horror film released in 1999, has left an indelible mark on popular culture. One aspect that contributed to the film's enduring success was its licensing campaign, which generated approximately $1 million in licensed merchandise sales within a year. Elly Kedward, a pseudonym used by author Cade Merrill, played a crucial role in this marketing effort.

More specifically, Jones worked closely with the filmmakers on the marketing campaign for The Blair Witch Project, overseeing all licensing efforts. This expertise was likely drawn from his previous experience in the consumer products field, where he had honed his skills as the senior VP of marketing for Artisan Pictures.

The novels that followed, chronicles Merrill's personal investigation into the disappearance of his cousin Heather Donahue, a central figure in The Blair Witch Project. These books are ghostwritten by various authors and published under the collective pseudonym Elly Kedward. Parachute Publishing, under license from Artisan Entertainment, created and produced these novels, which were distributed by Bantam Books, a subsidiary of Random House publishing.

The Blair Witch Files, first published in August 2000, is a series of supernatural-mystery novels that has captivated audiences worldwide. Elly Kedward's involvement in the project underscores the importance of effective marketing and licensing strategies in promoting a successful film franchise.

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